A legal and moral standard that elevates discretionary power into an explicit duty of loyalty, prudence, and full disclosure. Trustees, investment advisers, corporate directors, and plan sponsors all step onto this higher ledge once they accept authority over another’s capital. The doctrines differ by jurisdiction—prudent-man, prudent-investor, duty-of-care—yet they converge on a common demand: decisions must pursue beneficiaries’ best interests with the diligence of specialists, not the convenience of owners. That imperative spans everything from diversification logic and fee negotiation to proxy-voting stances and cybersecurity posture.

Breach the charge, and consequences range from claw-backs to personal liability, sometimes leaping the shield of limited corporate existence. Effective fiduciaries therefore institutionalise process—investment policy statements, conflict registers, contemporaneous notes—to prove that every choice travelled a disciplined road rather than a scenic shortcut.

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